Logos

Freelance Projects

logo design featuring a delivery person

Client: Nix86

Nix86 was building a product to seamlessly link a restaurant’s POS to its inventory and vendors to streamline restaurant management. The system would keep track of invoices and delivery schedules, find holes in accounting, and users would be able to catch when a product is running low so that replacements could be ordered in time. After rounds of concepts and revisions, we landed on a logo that focuses on the streamlined shipping aspect of the service by incorporating a delivery person icon.

logo for upside wellness

Client: Upside Wellness

Designed for a private therapy practice with an experimental twist. As a graduate of Chicago’s improv schools Second City and iO and a practicing licensed therapist, the practice’s founder developed a method of therapy to combine humor and improv techniques with traditional healing.

retro logo on wood

Client: Lumbering Giants

A collective that uses reclaimed wood from demolished structures, wood pallets, and other sources to make furniture wanted a logo with “a retro vibe” to show their unique vision. Long-term goals for the group included implementing a program for at-risk students to learn carpentry skills.

In-house at Bicycle Sport Shop

new clean logo former cluttered logo

BSSU

Bicycle Sport Shop University offered bike mechanic classes ranging from free instruction on changing a flat tire to more in-depth maintenance and suspension adjustments. The mission for the logo redesign was to give it a strong visual presence, increase legibility at smaller sizes, and have it fall in line with refreshed company branding.

cycle texas logo with the street, mountain, and star
cycle texas wrapped on the trailer

Cycle Texas

Another branch of Bicycle Sport Shop, Cycle Texas, offered curated trips and excursions by bike. The logo contains the two methods of cycling that tailor the experience – through mountain or road biking – with the BSS star accenting the skyline. It was also fun to make a trailer wrap with the new identity.

Real Ale Ride

Designed in collaboration with the creative director at Real Ale Brewery. We wanted to update the logo by blending the new branding of the two companies behind the Real Ale Ride. I worked on updating the ride’s graphic element and Real Ale provided the text lockup.

Canned Food Drive Ride

Logo for a family-friendly Thanksgiving Day ride that delivers donations to the local food bank. Riders hook buggies and wagons up to their bikes and fill backpacks to haul donations to the Central Texas Food Bank.

updated logo for the ride

Holey Roller

The updated logo reflects the tire tread of gravel grinder bikes and the occasional snake that may slither along the 50-mile route of this ride.