ICG Dashboard & Homepage Design

Summary

ICG 600 had two sites they wanted to update. We advised them to instead combine the sites and provided a new homepage and member dashboard design.

Role: I was the designer working closely with the client.

The problem

The International Cinematographers Guild had a very outdated and difficult-to-manage website. Being a union, its members needed to access the site to complete various tasks. But the slow, not very responsive, arduous-to-navigate site made simple tasks challenging. I was brought into the project after a round of discovery to do a short design phase. The union was in flux with potential strikes, union elections, and other events, so design efforts needed to be focused and quick to fall within the new budget.

Former member dashboard before redesign.

Former homepage before the redesign.

The solution

We decided to focus on two pages of the site: the homepage and the user dashboard. The homepage would set the tone for the rest of the site. It would establish typography, interactivity, and a color palette. It was also a place to combine the content of two websites into one cohesive unit. The combined content would be easier to maintain and strengthen the union’s identity for itself and its members.

Top of the homepage. See the homepage prototype.
(Some link interactions were removed due to Figma+font issues)

The dashboard was selected for the project to address the user concerns of being able to fulfill their union duties and access information while on the go. Often on set or working from other outposts, the phone was a pivotal device. They needed easy-to-find pathways for navigating the member’s portion of the site. Using data from surveys and interviews, the dashboard was reconfigured to fit the members’ needs.

New member dashboard.

Dashboard on a phone.

The result

The client was sad we had to stop further designs after progressing so quickly with the small design phase. Their site is still waiting on development, but they have the tools to start them on a good path.