Bike Wear

One of the most exciting parts of my job at Bicycle Sport Shop was seeing a mess of people pack-riding in ensembles I created. These jerseys and kits were designed and produced for Team Bicycle Sport Shop and the annual Real Ale Ride.

Team Bicycle Sport Shop Kits

Team Bicycle Sport Shop is a casual cycling club of over 250 cyclists ranging from racing enthusiasts to fresh-to-the-bike riders from the Austin area. Members can engage in one or all of its road, mountain, cyclocross, triathlon, and social rides and events. The challenge is to make a kit that would be appreciated by seasoned and new riders alike, that stands out on the road and in a crowd without being too gaudy, that suites tastes across the entire fashion spectrum, and that makes the wearer feel proud to be a part of the team.

2019-2020

I moved from wild patterns to a sleek design with highlights that pop in the sun. The club loved the kits so much, they wanted them reprinted the following year.

2019 club in their kits at events
club members in their bss 2018 kits

2018

The year of loud. I created a pattern that could take on various palettes to bring playfulness to each kit type. Each version had to compensate for differences in printing processes across clothing manufacturers.

2017

Based on 2016 club feedback, the design moved into a brighter spectrum using the company’s red as the jump-off point. The same design was carried across all club gear for the year to create a unifying effect.

2017 members standing by a wall in their kits
2016 club members

2016

The series design stemmed from the shop’s star logo. Hi-vis elements were added to the road jerseys to heighten visibility to passing cars while the triathlon and racing kits were more sleek on a black background.

Real Ale Ride Event Jerseys

Bicycle Sport Shop’s Real Ale Ride took over 2,000 cyclists through the blooming springtime landscape of the Texas Hill Country and back to the Real Ale Brewery for a party with beers, lunch, and music. An official event jersey to match the print, advertising, and other merchandise created for the event (also made by me) would be available for purchase.

2019

Inspired by one of Real Ale’s can designs. The “Up the hills and down the beers” slogan was added to the back since people expressed sadness the previous year when it wasn’t on the t-shirt. This year, it was on everything.

2018

The jersey used bright colors in a design that abstractly mimics the bubbles in beer.

2016 riders wearing the event jersey

2016

We decided to go brighter than in previous years to flood the hill country with pops of color. The jersey sold out quickly.