Site Design

Client: Lucky Dog Running | In-house

Bless WordPress and those that design its themes. This site for a local running store was a snap. The e-commerce integration was over the horizon and phase 1 of the site was to serve as an introduction to the business and to establish some internet clout. After a meeting with the owner and manager of the store, I had an outline of their needs/desires. They wanted the highlight to be on their unique fitting process, a place for future events, and space for blog posts about running tips. I styled a user-friendly theme to enable shop employees to manage updates and blog entries. Sadly, they never made it to the e-comm phase as COVID claimed Lucky Dog Running among its tally of so many closed small businesses.

Client: Foundation Communities | Agency

Foundation Communities, an Austin non-profit that provides affordable housing to qualified residents, was in the process of building a new housing development in downtown Austin. They requested a site with a contact number and some key information about the project. After some quick wireframing, I presented a mock-up inspired by the building’s renderings. My frequent partner in digital development at the agency assisted with the more complex code of the build. The projects we did together were always my favorite at the agency.

Client: Carpentry Associates | Freelance

Total site renovation for a skilled, Dallas-area carpenter. The previous site used Flash navigation and contained small images of projects that opened in separate pop-out windows. The content was restructured and edited down and work images given more prominence on a user-friendly, responsive site. A majority of the initial wireframe survived the re-haul of the original site.

Client: Medwing | Freelance

Medwing was ready to rehaul their e-commerce site and requested styling and UX consultation. Part of the project’s deliverables were these mock-ups for a new home page and product detail page. The home page was mostly a stylistic overhaul of the original with opened spaces and new colors chosen to invoke user confidence. The product page content was completely restructured to improve flow and user experience, removing the prior tabbed information structure. A salesperson at the company later called to say thanks as the redesign had made their job easier by increasing conversion and customer engagement.