A collection of print design work from my days at Bicycle Sport Shop I created the designs for each project and worked with the printer, from setting and negotiating quantities to proofing and customer delivery.
Print Design
T-Shirts
A sample of shirts made for Holey Roller, a dirt and gravel ride through the Texas countryside; El Diablo, a sweltering summer bike ride looping around Austin; and Lucky Dog Running, an Austin run shop.
Holey Roller 2020
The snake, often spotted on the route, was a recurring symbol of this annual ride. Alchemy and its desire to harness the power of the elements was the theme for this year. It is an homage to how peaceful and at-one with nature a good bike ride can make you feel. The symbols are either historical, related to an actual symbol, or made up. I also expanded on the poem I wrote a few years prior to reflect the new year’s theme.
Lucky Dog Running
The run store’s owner wanted to sell a shirt that had the phrase “Run Austin” on the front with a retro feel. This design with a friendly 70’s arcade retro vibe made it into stores. They were printed on Patagonia shirts and felt oh-so buttery.
Holey Roller 2018
For 2018, I took inspiration from this public domain image and used it as the base. To create the graphic, I scoured images free for commercial use, pulling elements from various sources and altering them to fit into a cohesive piece. I also wrote a short free verse poem to echo the commonly shared sentiment of riding gravel.
El Diablo 2017
Held near the hottest day of the year, riders hit the street to collect cards around town to build a winning five-card stud poker hand. Echoing the Bicycle brand playing card by replacing the cherub with the devil was an easy decision.
Holey Roller 2017
Given an extremely tight timeframe, this year’s ride was my first attempt to use free vectors as a starting point. They were then melded together with some heavy editing. Not drawing a design from the ground up was uncharted territory, but the event-goers and I were pleased with the quick, clean product.
Team Bicycle Sport Shop Kits
One of the most exciting parts of my job at Bicycle Sport Shop was seeing a mess of people pack-riding in ensembles I created. Team Bicycle Sport Shop is a casual cycling club of over 250 cyclists ranging from racing enthusiasts to fresh-to-the-bike riders from the Austin area. Members can engage in one or all of its road, mountain, cyclocross, triathlon, and social rides and events. The challenge is to make a kit that would be appreciated by seasoned and new riders alike, that stands out on the road and in a crowd without being too gaudy, to suite tastes across the entire fashion spectrum, and that makes the wearer feel proud to be a part of the team.
2019-2020
I moved from wild patterns to a sleek design with highlights that pop in the sun. The club loved the kits so much, they wanted them reprinted the following year.
2018
The year of loud. I created a pattern that could take on various palettes to bring playfulness to each kit type. Each version had to compensate for differences in printing processes across clothing manufacturers.
2017
Based on 2016 club feedback, the design moved into a brighter spectrum using the company’s red as the jump-off point. The same design was carried across all club gear for the year to create a unifying effect.
2016
The series design stemmed from the shop’s star logo. Hi-vis elements were added to the road jerseys to heighten visibility to passing cars while the triathlon and racing kits were more sleek on a black background.
Real Ale Ride Event Jerseys
Bicycle Sport Shop’s Real Ale Ride took over 2,000 cyclists through the blooming springtime landscape of the Texas Hill Country and back to the Real Ale Brewery for a party with beers, lunch, and music. An official event jersey to match the print, advertising, and other merchandise created for the event (also made by me) would be available for purchase.
2018
The jersey used bright colors in a design that abstractly mimics the bubbles in beer.
2016
We decided to go brighter than in previous years to flood the hill country with pops of color. The jersey sold out quickly.
Other Retail Projects
Water Bottles
Sold in store, these bottles featured a classic Austin icon.
Van Wrap
I worked with the printer to get the most saturated colors possible for this van wrap and used wheel spoke configurations from high-end bikes for the art. It served as the delivery vehicle.
Temporary Tattoos
My team wanted something to give kids at events, so I made temporary tattoos. They put them all over their face, arms, and legs. Occasionally, you’d see one of the kids at the shop a week later, the tattoo still lingering on their skin, faded and speckled, because they refuse to wash it off.
