The Logo Concepts
After brainstorming a slew of possible names for the excursions branch of the shop, our team narrowed down the list to our top three choices for me to set into a logo treatment.
This incorporates an element of the Bicycle Sport Shop University logo to tie it in the BSS family. Also showed a possible version for instances with limited horizontal space. It was the “safe” treatment and name.
The Cycle Tejas logo was unanimously chosen due to the inclusion of both mountain and road elements and the BSS star. Tejas was replaced with Texas. The logo would include the shop’s name when used on items that do not include a Bicycle Sport Shop logo.Back to Logos